Consumer Promotions
As Creative Director with the Publicis agency ARC Worldwide/Frankel, one of my roles was overseeing and working on the Visa team. I had the great opportunity to partner with some very talented account directors to create the national Q4 holiday promotions, Visa Signature Card events, and business credit card marketing materials.
Visa Q4 Holiday Promotion & Movie Tie-in
Every year, the teams’ largest piece of work was creating, developing, and executing the Q4 holiday promotion. As the lead agency for consumer promotions, we not only developed the overall theme for the promotion to be used by all the client’s agencies, but we also concepted how the contest promotion would work, what the prizes were, and any new technologies we could bring in.
An exciting example of this work was a promotional tie-in with Disney and their tentpole production, National Treasure. We were able to get the card written into the movie, and we built the game and prize around the movie’s central idea of treasure building up over time and hidden secret clues to decode.
I have a funny story about why Disney decided to change the official movie poster design at the last minute. Ask me about it!
Visa Signature Event Invitations and Event Materials
Visa Small Business Marketing
Go. Visa Technology Challenge
Later in my career, I had the opportunity to work with Visa once again to help them develop a game designed to attract technology and digital development professionals to join their team. My team and I concepted and created a fun, informative mobile quiz game to be used at hiring events to engage and educate potential candidates about the amazing work the Visa team was doing.
